TRANSCRIPT

Let’s move on then to the “Holy Grail” of network marketing - The Business Builders. Why is sponsoring business builders so important to what we are trying to do? It’s worth reminding ourselves, I think, of why we seek others to do what we do.

Leveraged, Passive, Residual, Income. The four words to wealth. Earning income from the efforts of others. Not just that, but earning from the efforts of others who have the identical opportunity for success that we do! This means it is in our interest to help them achieve success too! Not only wealth creation then, but  pay-it-forward is integral to success! Brilliant Compensation indeed!

Typically, network marketing companies have a concept for how to build and find these business builders. “Just find 2/3/4/5….(whichever number applies) people to do what you do and there you go”. All of these concepts are of course brilliantly simple. The problem is that virtually NONE of those concepts give you a “How To”.

Are you familiar with any of these supposed “How To’s”?

Talk to everyone in a 3 foot radius

Write down everyone you know and contact them

Always talk about Health AND Wealth

Get them on the product/service and make sure you let them know about the opportunity.

All you need is 2/3/4/5… people who will do what you do

Now, for sure if you throw enough mud at something, you’ll eventually build a structure of some kind. If you are thick-skinned, strong-willed, patient and resilient enough, you will probably find enough business builders in this way to create wealth. What you will have also done, is experienced pain, frustration, disappointment on a scale that makes 95% of people embarking on our industry not succeed.

The inherent problem is that in adopting these “How To’s” we are leading with our product or service, then our opportunity and then expecting people to “get” our industry like we do an go out and create huge success. Our products and services are typically excellent, so it’s relatively easy to sign up people.

The next step is introducing the people to the potential of “just signing 3 people to get free product” and then “unlimited income”. This will either alienate potential customers (see Leg 1) or you will indeed sign people to embark on a new venture - especially as our businesses cost virtually nothing compared to any other business type. You’ll then embark on hours of training on your Compensation Plan and the supposed “How To’s” above. How many people then actually become your business builders? 5%, 2% Less???

Haven’t you then wasted a boat load of time training people who will never build? Haven’t you created minor to massive disappointment in people who bought into what you were telling them and then didn’t see success? Haven’t you created the same waste of time and disappointment-creation for those that actually are your business builders?

So what’s the answer then?

How about instead of our product or service, we lead with our industry? How about we educate on passive, leveraged, residual income, the tax advantages of home based businesses, be truthful about how it is to build a business. If someone is still interested, THEN introduce ourselves, our products and services, our Companies and Compensation Plans. If the person was still with us then, wouldn’t we have a business builder?

On my particular journey, I found a system that does this for me and truly leverages my time. The system is called SponsorDaddy and I will be describing it in other posts. SponsorDaddy is almost as though a franchise blueprint had met network marketing. You can see an overview of the system to see if it makes as much sense for you as it did me at:

http://www.mysystem.me